We built The CV Reporter because we believe our neighbors in the Coachella Valley deserve fact-based news about the world they live in, delivered in the most efficient and professional way possible, all for free.
We also believe your local news source should be owned by locals and not corporations that pay their CEOs millions while slashing newsroom staffs. The Reporter is owned and operated by journalists who have been in the community for decades. Decisions are made right here, not in a boardroom back East. We’re hoping to build a stronger sense of connection for us all, not a stronger portfolio for stockholders.
We vow the following:
- All our content will have meaning for locals. No stories will appear on our website simply to generate page views. As interesting as it might be, we think you can read about an alligator attack in Florida someplace else.
- We’ll never sell access to you to special interest groups, disguise their messaging as a story, or bloat our website with garbage content. We’re not going to sell or give away your email address or any other private information about you to anyone. We won’t allow political organizations to pay us to run their talking points. We also won’t run ads about how to burn belly fat or get rid of toenail fungus.
- We will be transparent about who we are and how we make money. If you have any questions at all, please reach out to [email protected]. We will try to reply in a timely fashion.
- We take full responsibility for all content we produce. When we screw up, we will acknowledge it and correct it to the best of our ability on all platforms it appears. In all that we do, earning the trust and respect of our audience is paramount.
- We will never charge you to read our reporting. It is our belief that vital information needs to be seen by the people impacted, not hidden from view beyond a paywall.
Editor and Founder
Mark and his wife landed in the Coachella Valley in 1994 and made their first home in Desert Hot Springs. They currently live in Palm Springs. After spending his early journalism career at newspapers — including The Desert Sun — he shifted to digital media, helping to launch and grow ESPN.com. He has been at Microsoft’s MSN.com for the past 20 years and founded The Palm Springs Post in 2021.
Reporter and Founder
Kendall is an Indio resident who was born and raised here. She brings deep local knowledge and context to every story. Before joining Mark in running The Palm Springs Post she spent three years as a producer and investigative reporter at NBC Palm Springs. She attended both College of the Desert and the University of Oregon.
The Coachella Valley Reporter and its parent company, Valley Voice Media, does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.